Beauty & Style Expo, Toronto – 2018

You’re Invited to a Glamorous Night of Beauty and Style!

VELVET AVE & URBAN CURLS HAIR STUDIO are inviting you to an unforgettable evening of celebration of beauty and style at the prestigious Design Exchange, Canada’s only Design Museum.

This is an event where we craft environments and atmospheres that allow people who share common interests to truly connect with one another; guests, celebrities, stylists, makeup artists, sponsors and vendors in the hair and fashion industry. 

When: Saturday, April 21st, 2018 from 5:30PM – 10:30PM

Where: Design Exchange, 234 Bay St, Toronto, ON M5K 1B2

What to expect? A fun-filled night of cocktails, networking, live hair demos, fashion and beauty tips that will take you on your way to living your most stylish life.

Limited Seats Available! Buy your tickets before they sell out!

A few things to look forward to:

Exclusive insights from expert stylists

 Complimentary style consultations

Meet and greet with your favourite bloggers

Find hair and fashion products at discounted prices


Experience a special performance by Karl Wolf.

MTV Europe Music Awards – Winner

5 Times SOCAN Awards Winner

 3 Times Nominated for JUNO Awards.

Who is Velvet Ave?

Velvet Ave is an upscale fashion & style consulting company that provides its clients with a wide range of VIP Fashion Concierge services that differ from your average retail walk-in shopping experience.

Velvet Ave offers wardrobe makeovers, fashion styling, wardrobe pulls for media stylists, attire for promotional models, personalized fashion sourcing and VIP styled Pop Up Shop events for the general public. And that’s not all, Velvet Ave clients have the ability to shop 24/7 the latest trends online on their website.

From the classic woman to the daring fashionista, Velvet Ave delivers it all. 

Velvet Ave is pleased to invite you to their Special Event.

Save your spot NOW! Limited Seats Available!

Who is Urban Curls?

Urban Curls Hair Studio is one of the Toronto’s fastest-growing group of talented and passionate curl experts specialized in caring and styling all curly hair types. In their Hair Studio in Danforth Toronto, they offer a full salon’s  service for natural curls. With over 15 years of combined hair care experience, their expertise will provide you with a true curl consultation, treat, style and help you to have permanently a Good healthy looking hair. Their mission is to promote healthy curly hair through in-salon services, education, and product knowledge.

There was a time when natural curly hair was not given fair appreciation. Gone are those days of out of control curls, Urban Curls Hair Studio offers a variety of style options to choose from. There is no reason that you cannot express your individuality, your uniqueness and everything that makes you amazing.

 Join us on April 21st, 2018 and let’s celebrate our beauty and our uniqueness, while learning from the industry experts and shopping at discounted prices.

Book your Curls Session here

Urban Curls Hair Studio is pleased to invite you to their Special Event.

Save your spot NOW! Limited Seats Available!


Our panel of beauty and style experts share what’s new in the fashion industry, knowledge on how to create your unique look and style,  tips and tricks for mastering even the most complicated hair and makeup looks and more. Have a question you want to see answered…join us!

Who is MUAVEE?

Meet Melanie Viger – Celebrity Makeup Artist

We are proud to announce our partnership and collaboration with MUAVEE – company led by a very talented Toronto-based Celebrity Makeup Artist Mélanie Viger.

From working with TV hosts on several stations to red carpet events, the fashionista has been traveling and her work has been published in several magazines worldwide. Working with celebrities like Nicole Williams, Erika Mena, Keisha Chante and Jessica Mulrouney, Mélanie Viger has definitely made a name for herself in the industry.

Mélanie has always had an extreme eye for detail and wants to bring the best products and techniques to her clients. One of the many examples to highlight that, is ‘Minked by MUAVEE lashes 100% 3D Mink’, a uniquely designed product that enhances all looks and eye shapes.

Connect on Instagram – @Muavee


Meet The Stylist for Canada’s # 1 Entertainment News destination ET Canada and Fashion Group International (FGI) Board Member

Alicia McNamara oversees wardrobe direction as the Stylist for ET Canada. Alicia is the epitome of celebrity style having spent years in the ever-changing world of Costume Design where she worked on many high-profile television series including NBC’s Covert Affairs. Alicia is a proud member of Fashion Group International Toronto (FGI ).

Alicia McNamara mentors students with the internship program at ET Canada where she is both a stylist and a teacher.

Describing her style as classic and chic with sexual expressiveness, Alicia believes that every woman can be uniquely feminine, while moving comfortably through life.

Connect on Instagram – @aliciasmcn


Meet The Founder of Award Winning Fashion and Lifestyle Platform

Serge El-Azzi is a luxury lifestyle and fashion influencer. His award-winning digital platform has gained international recognition, for his multi-faceted coverage of luxury brands, red carpets and events across the globe.

TuxedoSergio has been featured on internationally renowned platforms and has worked with acclaimed design houses such as Versace, Roberto Cavalli, Zac Posen, Naeem Khan & Giorgio Armani.

Connect on Instagram – @tuxedosergio


Meet Charly Lemassy – Co-Founder of Urban Curls Hair Studio and Institut Keo in Paris, France.

Co-founder of “Urban Curls Toronto” and “Institut Keo”, Charly left Paris to move to Canada a few years ago with her husband and their 3 kids. In the hair industry for more than 15 years with a proven competence in hair restoration techniques, she has helped countless women around the world with hair loss issues.

Before launching her first company in 2005 in Paris, she was working as a consultant for cosmetic laboratories in the US and Europe and contributed to the improvement of many hair products line for textured hair. In 2009, she achieved another accomplishment while launching her own Parisian Trade Show: The“Karl  International Hair and Makeup symposium”. More recently (in 2014), she hosted in Toronto the Canadian version of the show “Beyond Beauty and Color”.

With a double major in Financial Market and Business Management, Charly has worn many corporate hats when she worked for top financial institutions, consulting firms and corporations in both Europe and Canada.


Meet Keina Morgan – Co-Founder of Urban Curls Hair Studio and Farouk Systems Educator and Member of Curly Hair Artistry (CHA)

As a hairstylist for over 15 years and a curly hair specialist for over 10 years, Keina has helped many achieve their curl potential. Keina specializes in colour correcting and is a certified colour technician with the no ammonia Chi Ionic Permanent Colour line and educator with Farouk Systems. Keina Morgan has been recognized for her talents, becoming a member and educator of the most elite group of curly hairstylist from around the world, Curly Hair Artistry (CHA). Keina has worked with the Toronto Natural Hair & Beauty Show where she hosted informative seminars on managing kinky-curly hair maintenance and care.

Keina has also been trained with Deva Curl, the innovators of curly hair education and dry cut shaping. Keina is now a professional curly hair specialist, hair ethics educator and personal hair and scalp consultant. She believes that natural hair is beautiful and Keina wants to empower women to embrace the versatility and beauty of their natural hair.
Connect on Instagram – @keinasplace



Kathy Barthel has 25 years of experience in media and journalism and has interviewed everyone from actors, authors and international designers to British royalty! She is a former TV host and TV producer and has created content for major media including CTV, MSN, HGTV, W Network and YTV (in print, online and broadcast). She is also a member of the Canadian Association of Professional Speakers (CAPS)

At her company, Take on the World, Kathy helps speakers and entrepreneurs define the voice and message that sets them apart by writing their website copy, teaching them how to shine on camera, editing their books, speaking on voice, brand, and message, and moderating panels! 

Meet the World Class Master Stylist, Educator and Special Event Guest


Kevin has been competing on the national level for several years and some of his greatest accomplishments are winning Bronner Brothers’ International Hair Battle four times, the only competitor in Bronner Brothers history to do so.  In 2017, Kevin won the 70th Anniversary Bronner Brothers’ Hair Battle in Atlanta with a breathtaking aerial performance titled, “Beauty for Ashes”!

His other wins include Bronners Brothers Houston, Atlanta 2009, and the $50,000 Hair Battle Royale in Baltimore.

Kevin has also been featured in issues of Upscale magazine, Matrix magazine, Hype Hair magazine, The Source magazine, Modern Salon, and other nationally distributed publications.

He has also appeared in two national reality television programs, “Ambushed Make Over” and “Tears, Shears, & Beauty”.  He co-starred, along with Chris Rock, in the HBO movie titled “Good Hair”. “Good Hair” is a documentary film about African-American hair stylists, hair styles, and the roles they have in African-American culture. Kevin’s work has also been featured on CNN’s website. 

Kevin is committed to using his God-given vision and artistic talents to change the hair care landscape as we know it, and to leave an international legacy that will be unmatched for generations to come. 

We would like to extend a special thank you to Grace Talent Management (GTM) and InsTANtattraction for being part of this very special event.

Grace Talent Management (GTM) is a fully licensed talent management company, which was founded in 2015 by former model Grace Paulino. The company is operated by Grace and her team of professionals. They recruit, develop and transform models and talents to work for small and large businesses in the entertainment and fashion industry. “At Grace Talent Management, we work step by step with our talents to support them to discover new opportunity, develop the necessary skills to be great at their job and work to transform their career.” – Grace Paulino.

Official Sponsor of the NBA Toronto Raptors Dance Pak
Sindy Sun Has Developed Her Own Product Line – insTANt sun


insTANt attraction owner and spray gun artist, Sindy Sun is technically trained, educated and CERTIFIED. As the owner and operator of insTANt attraction, she has taken the time to learn from some of the best in the industry. Just take a peek at her credentials on her wall of fame.

Connect on Instagram


We would like to express our gratitude and special thank you to our sponsors who have made this event possible.


Published in Toronto and distributed directly to people living and working in the Waterfront and Downtown area. Reaching over 100,000 readers with every issue; it is the only community-based magazine distributed directly to residents and businesses by Globe and Mail and Canada Post. The magazine appeals to the unique lifestyle and interests of your target market: affluent, cosmopolitan and upscale.

Toronto Waterfront Magazine was established in 2003. It offers informed views and current opinions on local issues and events in the community. Our editorial content is highly relevant and entertaining.

Pure Luxury and its Chinese name “Zhi-Zun” 至尊 command utmost nobility, and is synonymous with respect, prominence, influence. It harmonizes the best of Chinese culture and Canadian lifestyle with a dynamic mix of style, innovation, exclusivity, and editorial integrity all crafted for our selected VIP readers. Pure Luxury reflects the interests of Chinese-Canadians who seek the greatest in luxury and have the power to spend on our advertisers’ products. Pure Luxury has unparalleled access to the elite Chinese.



Find Your Fierce is a dance and fitness company that aims to empower, inspire and motivate women (and men!) through dance. With class options for ALL levels that are guaranteed to make you feel strong, sexy, confident & FIERCE you definitely want to head to a class for your new FAVOURITE way to WERKout.

Founder of Find Your Fierce, Monica Gold is an ambitious and fiery Canadian born performance artist, choreographer and artistic director. She lives to perform and loves to teach. Her energy is magnetic, and you’ll often hear her telling her students to put their fierce faces on and get ready to go on tour, because every class is a concert to her!

Check out their classes and workshops here 

 Instagram: @MonicaGold1



Welcome to Bikini Haus! An online store for on-trend swim.

Their carefully curated collections of boutique and designer swim brands, appeal to fashion-forward shoppers and vacation-seekers worldwide.

Bikini Haus offer on-trend, moderate to cheeky coverage bikinis and one-pieces from Southern California, Hawaii, Colombia and Miami.

Their mission is to provide our clients with the ultimate shopping experience and world-class customer service.

Shop in their Toronto Studio

2770 Dufferin Street, Suite 217
Toronto, ON, M6B3R7, CANADA

or online at

We offer fast worldwide shipping and hassle free returns.

Subscribe to Bikini Haus rewards program, connect with us on socials @bikinihaus and be featured using #bikinihaus.


Anavi Designs was inspired by a love of producing elegant, customized and one of a kind pieces, with a goal to provide each person a look that allows them to express their individuality. In 2014, after 26 years of experience as a Master Jewelry Designer and Goldsmith, Ivana transferred her creativity to handbags, incorporating the same mentality. After all, a handbag should have the same uniqueness and quality as a fine piece of jewelry. Ivana realized that joy and satisfaction came from creating handmade pieces that clients can tailor to their own needs and desires. Her purses have a growing fan base and have been not only carried but featured in episodes of the Real Housewives of Toronto.

Discover a stunning one of a kind jewelry collection created with rare gems and crystals together with Gold and Sterling Silver elements. Each piece in the collection is one of a kind, created with rare and precious gemstones, sterling silver  and gold, with only a few variations in color made for each design.

Celebrities Wearing Musesa:

Olivia Newton-John, AO, OBE is a British-Australian singer, songwriter, actress. USA
Amy Sky – singer, songwriter & producer
Canadian Football League player Carl-Olivier Primé. 
Paul Mason , iconic top model #FashionSanta. Canada
Inez Kudryk star agent in the TV show “Top Million Dollar Agent”. Canada

Need we say more?

Connect on Instagram @monica_frangulea


A conquering presence. A pop of colour in a sea of grey.

A band of boldness that never tarnishes.


Never cry for attention, but a statement.

A state of being.

Brilliant, faceted. Free.


Victory of the People is designed in Toronto by Nicoletta herself and brought to life by a team of highly skilled craftspeople. To ensure each piece is a bold and flawless statement of strength and style, it meets numerous quality control checks throughout the production process. Currently offered exclusively in 14K gold, known for its durability and beautiful colouring, it’s a collection made to delight and conquer.

Shop online @ and connect on Instagram @vop_by_nicoletta_papadaki

We would like to express our gratitude and special thank you to our sponsors who have made this event possible.

To become a sponsor or exhibitor, or for any inquiries, please feel free to contact us at (416) 876 7664 or

Beauty and Style Expo will take place at the luxurious and prestigious venue Design Exchange

Address: 234 Bay St, Toronto, ON M5K 1B2

This historical building (Toronto’s original Stock Exchange) situated in the heart of Toronto’s financial district offers art moderne style of architecture conveying a sense of exclusivity and achievement.


Cheryl Hickey in a Velvet Ave dress.


A healthy beautiful curly look

Urban Curls Hair Studio


MUAVEE – Melanie Viger in action, final touch ups, looking good!



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